Lotus Cars

Client: McCann Erickson

Lotus Cars are heading back to their glossy supercar-style roots over the coming years with significant remodelling of their classic marques such as the Elise, Elan and Evora and the all-new Eterne. To coincide with their prestigious launch of these new concepts at the 2010 Paris Motorshow, Lotus wanted streaming live video from the show itself followed immediately by the launch of their all-new website. No pressure, then.

The team required to bring all of this together, as you can imagine, was pretty large with a no-compromise deadline of the Paris Motorshow which obviously was not going to have any flexibility. Working with McCann Erickson we're extremely proud to have been involved with this project. We often get to work on big name brands but this was a truly massive project and it all went off without a hitch on the day in Paris. You can imagine the sighs of relief!

Overall there was the public-facing site, a new Dealer Portal extranet, a new Lotus Store and a custom-built Content Management System to underpin everything. Lots of work, insane deadlines but fantastic end results!